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The McGraw-Hill Guide to Writing a HIGH-IMPACT BUSINESS PLAN

Author - James B. Arkebauer -- Publisher - McGraw-Hill - 210 pages - $17.95

CLICK Add to Cart to order ($15.00) the full book in its electronic download version from us.


The hard cover edition is currently out of print, however, copies may be available from Amazon.


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Preparation of Regulation D Private Placement Documents


DETAILED TABLE OF CONTENTS


(This detailed Table of Contents is approximately 8 pages)


INTRODUCTION

Operating Your Company On Paper
I Know, You Really Don't Want To Do This
Do You Want To Be In Business Next Year?
Why You Need A Plan
Operate It First On Paper
There Are Two Primary Purposes
The High-Impact Differences
First: Use a Rifle
Your Plan Is A Lot Of Work
The Plan's The Thing
Another High-Impact Difference
What You Will Learn
(Chapter descriptions)
How To Use This Guidebook
You Are Responsible

CHAPTER ONE - TODAY--YOU NEED A NEW TYPE OF PLAN

Example - Why You Need a Plan
Intensified Competition
Financing Choices
There are Several Types of Financing: Debt and Equity
Your Two Basic Choices for Financing
Your Two Basic Sources for Financing
Advantages of Self-funding
External Funding Is More Complicated
Top Entrepreneurs Use Combinations
So Debt or Equity?
Example - Why Businesses Fail
Understanding the Stages of Entrepreneurial Development
Seed or Concept
Start-Up
First Stage
Second Stage
Third Stage
Harvest

Incorporating the Nine Guiding Principles Into Your Plan
Make It Easy To Read
Your Approach Should Be Market Driven
Qualify The Competition
Present Your Distribution Plan
Exploit Your Company's Uniqueness
Emphasize Management Strength
Present Attractive Projections
Zero In On Possible Funding Sources
Close With A Bang
Creating A Special Executive Summary
Making The Transition From Business Plan To Operating Plans

CHAPTER TWO - START WITH A DEFINITIVE PURPOSE

(Opening)
Make The First Impression High-Impact
Look Good but not too good
Example - Looking Good
Word processing and Desk-top-publishing (DTP)
A picture, drawing, chart, table, or graph
Forty pages is enough--already
But I want to put it in a 3-ring binder
Cover Sheet
Sample - Cover Sheet
Sample - Cover Sheet
Sample - General Disclaimer
Table Of Contents
Sample - Table Of Contents
Executive Summary
Sample - Executive Summary
Sample - Executive Summary Brief
Summary



Top of Page
Home Page

CHAPTER THREE - THE HEART OF THE PLAN - BUSINESS DESCRIPTION

(Opening)
History
What's the Status?
What's the Timing?
Company Structure or Organization
Founding Principals
Significant Changes
Achievements, Disappointments, Advances, Setbacks
Example - History Brief
Sample - History
Describe Your Business
Example - Kiss
Sample - The DTP Business
Product or Service
Sample - Glossaries
Sample - Benefits
Example - Products
Determine your USP
Example - Unique Selling Point
Sample - DTPs Unique Selling Points
What's Your Life Cycle?
Example - One Product Won't Do
Trends
Example - High-Impact Growth
What's your address
Stay Graphically Oriented
Products-Services-Retailing
Example - Value Added
If You're Manufacturing A Product
In house manufacturing
Sub-contract manufacturing
If You're Providing A Service
Time
Few Industry Barriers
Quality Depends on You
Example - Quality
Get Touchy-feely
In Your Plan
Example - Service Adds Up
If You're Into Retailing
Example - Location-Location-Location
Customers Buy Solutions

CHAPTER FOUR - THE MARKET - WHO ARE THEY?

(Opening)
Example - Source Your Facts
Prepare A Customer Profile
Example - Try A Customer Survey
Sample - DTP's Market
Prepare An Industry Profile
Example - Accent The Positive
Sample - Industry Information
Prepare A Competitive Profile
Example - Competitive Brief
So Where Do I Get My Information On My Competition?
Sample - Competitive Information
Example - So Just Ask
Online Database Retrieval Services
Exxample - Graphics Sell Your Story
Project Your Potential



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CHAPTER FIVE - THE MARKETING STRATEGY - HOW TO GET THEM

(Opening)
Marketing Is
Example - Market Strategy Exercise
High-Impact Marketing
Example - Marketing Edicts
analysis
programs
strategy
systems
Sample - Marketing Strategy
Objective Marketing
Target Marketing
Example - The Ideal Target Market
Target Marketing Criteria
Sample - Basic Marketing Tactics
Psychological Factors
Market Research
Example - INSTINCT VERSUS REALITY
Instinct Marketing
Reality Consumer-driven Marketing
Pricing
Example - PRICING STRATEGIES
Sample - Pricing Policy
Positioning
Advertising
Promotion
Paid Advertising
Publicity
Sample - PR Approach
Logo, Product and Package Design
Sales - A Big Force
Example - EXPLAIN THE PROCESS
Executive Selling
In-House Sales Force
Sales Representatives
Mass Distribution
Sales
Sales Productivity
Sales Process
Sales Training
Sample - Sales Techniques
Distribution
Customer Service
Warranty
Other Markets
Projections
Strategies - A Final Word
Summary

CHAPTER SIX - THE OPERATIONS PLAN - BASIC NUTS AND BOLTS

(Opening)
The Operational Side
Facilities
For Both Product and Service Companies
Example - Facilities Description
Sample - Does Your Production Have a Plan?
For Service Firms
If You're Into Retail
For Product Manufacturing Companies
Example - Manufacturing Highlights
Equipment
Sample - Equipment Description
Research and Development
Example - Early Stage Design and Development
Sample - Trademarks/Copyrights
Risks And Problems
Example - CAUTION! Are You Selling Stock?
Legal
Summary

CHAPTER SEVEN - THE SCHEDULE - POINT BY POINT

(Opening)
Communicate Graphically
Example - PIE CHART
The Nine Uses for Graphics
Clarity
Simplification
Emphasis
Summarization
Reinforcement
Interest
Impact
Credibility
Coherence
Present Your Objectives and Milestones
Example - CRITICAL TASKS
Task/Time Charts
Example - Future Plans
Sample - TASK/TIME CHART
Present A Schedule
Present Your Control and Reporting Methods
Summary



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CHAPTER EIGHT - PRESENTING THE HIGH-IMPACT MANAGEMENT TEAM

(Opening)
Getting Intimate With The Management Team Requirements
Administration and General Management
Operations Management
Financial Management
Marketing Management
Engineering and R&D Management
Personnel Management
Legal Management
Five Basic Management Functions
Defining Your Management Team
Top Management
Board of Directors
Example - Officers and Directors
Board of Advisors
Example - Board of Advisors
Support Professionals
Sample - Outside Professionals
Key Personnel
Sample - Contract Professionals
Example - Organization Chart
Example - Management Remuneration
Human Resources Management
For Smaller Companies
Resume Hint
Summary

CHAPTER NINE - THE FINANCIALS - STRUT YOUR STUFF

(Opening)
Summarize Before You Start
Sample - Overview
The Offer
Example - A Sample Deal Statement
Use Of Proceeds
Example - Use of Proceeds
The Exit
Business Exits
Example - Future Financing Plans/Exit
Getting Into The Nitty-Gritty
Capitalization
Example - Capitalization
Historical Financials
Current Financials
Example - Historical/Current Financials
Sample - Use Their Forms
Detailed Financial Projections
Be Realistic
Assumptions
Example - Pro Forma Financials
Example - 5 Year P&L Summary
Example - 5 Year Balance Sheet Summary
Sample - Warning! - Projections
Income Statement Projections - with Units
Cashflow Projections (The most important financial statement)
Balance Sheet Proformas
Breakeven Analysis
Supplemental Financial Information
Example - Sources and Uses of Funds
Polishing off your financial strut

EPILOG - FAILING TO PLAN IS PLANNING TO FAIL

(Opening)
Appendix
Support Documents
Typical Support Documents
Personal resumes
Owner's financial statement
Letters of intent
Contracts and leases
Legal documents
Reference letters
Miscellaneous
Example - Appendix
A Final Thought on Planning
Sample - Planning - Why Do It
What Professional Investors Look For
Sample - What Every Money Source Asks
Entrepreneurial Plans Take Your Best Effort

The McGraw-Hill Guide to Writing a High-Impact Business Plan


McGraw-Hill (210 pages - $17.95 at bookstores internationally)
Master the crucial first step that turns entrepreneurial dreams into reality! Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practical guide by a successful entrepreneurial investment banker who has reviewed and/or prepared 5000 business plans shows you how to write a plan that:
The McGraw-Hill Guide to Writing a High-Impact Business Plan also contains numerous checklists and workguides; a directory of new and little-known money sources, and a FREE DISKETTE offer when you return the reply card. It's a one-of-a-kind reference for all entrepreneurs who want to prepare the kind of plan that will carry them down the road to business success.
CLICK Add to Cart to order ($15.00) the full book in its electronic download version from us.


The hard cover edition is currently out of print, however, copies may be available from Amazon.


(Click the Amazon box above)


Are you raising money from private investors?

Preparation of Regulation D Private Placement Documents


Our 33rd year of service

CONTACT INFORMATION

Principal Contact - James B. Arkebauer
Venture Associates - Denver CO
(303)-758- 8710 Fax-758-8747
Send e-mail to:arkebauer@ventureA.com

This web site address is: http://www.ventureA.com

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Home Page
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