Within digital marketing, some techniques and strategies come and go, often cast aside due to an update Google makes to its algorithm. One such tactic was article marketing which utilised sites like Ezine Articles. Despite many excellent articles being published, Google decided that links from the articles there should effectively be ignored.
However, many digital marketing strategies have been successful for many years, and if you ask digital marketing experts from a reputable digital agency, most will tell you that they will continue to be successful. Some examples include great web design, SEO, content marketing, and the one we are going to focus on here, email marketing.
We are not exaggerating when we say businesses worth tens of millions of dollars have been built almost solely as a result of email marketing. One of the appeals of email marketing is it is something anyone can do in the sense that everyone is capable of writing and sending an email.
However, it is also true that not everyone knows how to write and send an email that can market a product or service, build trust with subscribers, and ensure that their subscriber list looks forward to the next email.